Visitors can now enjoy Reserve offerings or grab beverages on-the-go at the Setia Alam Starbucks Reserve™ Drive-Thru
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(Middle) Mr. Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and managing director of Starbucks Malaysia & Brunei along with Starbucks Reserve™ Setia Alam Drive-Thru partners (employees).
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KUALA LUMPUR (2 May 2019): Starbucks opened its first ever Drive-thru with a Reserve™ bar, at the new Starbucks Reserve™ Setia Alam Drive-thru. The newly renovated Starbucks store now accommodates a Reserve bar where customers can come in to enjoy premium Reserve coffee or conveniently purchase Starbucks beverages through the drive-thru window. Created to cater for all coffee-lovers, this Starbucks Reserve™ Setia Alam Drive-thru is the 10th Reserve Store and the 43rd Starbucks Drive-thru in Malaysia.
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The Starbucks Reserve™ Setia Alam Drive-thru features a drive-thru window and two bars inside, a main bar that serves Starbucks core offerings as well as a Reserve™ coffee bar which offers seven brewing methods, including pour-over, Chemex®, coffee press, siphon, Black Eagle espresso, Clover® and nitro cold brewing. Visitors can not only grab a quick Starbucks on-the-go through the drive-thru window but also now enjoy a unique menu of Starbucks Reserve™ specialty coffee and beans which are brought to life by Starbucks’ very own baristas, called Coffee Masters.
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Members of the public can discover rare and exotic coffees from around the world brewed by Starbucks coffee masters at the new Reserve™ bar at the newly renovated Starbucks Reserve™ Setia Alam Drive-thru.
- The newly renovated Drive-thru outlet now accommodates a Reserve bar alongside a core bar serving its core offerings and the Starbucks Drive-thru window. -
“For 20 years, Starbucks has consistently innovated new store concepts to fulfil the diverse needs of the Malaysian market. Today marks yet another significant milestone as we take everything we have learned around coffee, and customer behavior, to create a new exciting hybrid store experience,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei. “The opening of the first Starbucks Reserve Drive-thru store in Malaysia will allow us to cater to both those looking for the convenience of having their coffee on-the-go, or for the coffee-lovers looking to discover rare and exceptional coffee in an immersive space,” said Mr. Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei. “Here at Starbucks, we are constantly exploring different avenues to elevate our customers’ experience through an immersive coffee environment. After meticulous planning, we decided that this was a prime location for our 10th Reserve™ Store because of its strategic location and the requests of our Reserve™ customers who reside in this area.”
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(Left) Malaysian mural artist, The Sliz and (right) Mr. Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and managing director of Starbucks Malaysia & Brunei officiated the Starbucks Reserve™ Drive-thru with a live painting session of the exterior wall.
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This new Starbucks Reserve™ in Setia Alam adds to the list of existing Starbucks Reserve™ stores at The Gardens Mall, Sunway Pyramid, SkyAvenue Genting Highlands, Publika, Desa Parkcity, Four Seasons Place Kuala Lumpur, Paradigm Mall Johor and Berjaya Times Square. Additionally, the Drive-Thru store is adorned with a hand-painted mural on one side of the exterior wall and interior wall. Dedicated to the 10th Starbucks Reserve™ opening in Malaysia, the mural was designed by Malaysian artist The Sliz, touching on layers of local Baba Nyonya-inspired motifs, realistic depictions of hands enacting coffee-related actions, and The Sliz’s own personal touch.
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Inspiring coffee passion and innovation, Starbucks Reserve™ beans are sourced from the rarest, most extraordinary coffees farms around the world, and often from remote areas with limited harvests from lots as small as a family backyard. Customers will be able to enjoy these unique Reserve™ beans such as the new Guatemala La Colina Farm which processes fresh cherry-to-bean in the southern Guatemalan region. The medium-bodied coffee emits white floral aromas producing a delightful cup of coffee with pomelo and red currant notes.
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The Starbucks Reserve™ Setia Alam Drive-thru opened its doors on 1 May 2019 and is Malaysia’s first ever Reserve Drive-thru. It is also the 10th Reserve store and the 43rd Drive-thru outlet.
- The Starbucks Reserve™ Setia Alam Drive-thru joins locations with The Gardens Mall, Sunway Pyramid, SkyAvenue Genting Highlands, Publika, Desa Parkcity, Four Seasons Place Kuala Lumpur, Paradigm Mall Johor, Berjaya Times Square and Mid Valley Southkey. -
Ignite your coffee curiosity with the newest Reserve Coffee Beans:
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☆ New! Ethiopia Haile Estate - The Ethiopian Haile Estate by Haile, a former long-distance running world champion, uses his Olympic-winning spirit to grow this beautifully, complex coffee. The Ethiopian Haile Estate beans have a medium acidity and medium body seeping with floral aromas with highlight notes of strawberry and bright cherry sweetness.
☆ New! Kenya Gikanda - The Kenya Gikanda coffee hand-selected by Ann Traumann, Reserve™ green coffee buyer, highlights orange blossom aromas, notes of grapefruit and lemon rind. She expressed love at first taste with the medium-bodied coffee which has a high acidity level but expresses caramelly sweetness.
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☆ New! Kenya Gikanda - The Kenya Gikanda coffee hand-selected by Ann Traumann, Reserve™ green coffee buyer, highlights orange blossom aromas, notes of grapefruit and lemon rind. She expressed love at first taste with the medium-bodied coffee which has a high acidity level but expresses caramelly sweetness.
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The new Starbucks Reserve™ Setia Alam Drive-thru opened its doors on 1 May 2019 and customers get to enjoy its Reserve™ ambience or a quick Starbucks coffee fix through the drive-thru. The already launched Summer 1 promotional Reserve™ coffee beans are priced at RM85 onwards and are available in any brewing method.
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Starbucks Coffee Masters Certification Program:
To ensure that each cup of coffee is perfectly brewed, we ensure our baristas are the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Master certification program. Baristas, who are certified Coffee Masters are the experts in all things coffee, e.g. roast profiles, origin and blending, how coffee is processed, and much more. These Coffee Masters are recognizable via their unique black aprons.
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To ensure that each cup of coffee is perfectly brewed, we ensure our baristas are the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Master certification program. Baristas, who are certified Coffee Masters are the experts in all things coffee, e.g. roast profiles, origin and blending, how coffee is processed, and much more. These Coffee Masters are recognizable via their unique black aprons.
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For more information, please visit Starbucks Malaysia website at www.starbucks.com.my.
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About Berjaya Starbucks Coffee Company Sdn Bhd》Berjaya Starbucks Coffee Company Sdn Bhd is wholly owned by Berjaya Group Berhad and a licensee of Starbucks Coffee International. The company operates Starbucks retail locations throughout Malaysia and is committed to offering the world’s finest coffee while enriching Malaysians’ lives one cup at a time. Starbucks Malaysia is also proudly recognized as the ‘Best Premium Roasted Coffee’ and ‘Best Specialty Coffee Chain’ at the Asia Halal Brand Awards (AHBA) 2017. In 2014, Starbucks Malaysia has been awarded with the HR Best Practices Gold Award in the Malaysia Human Resources Award 2014 - organized by the Malaysia Institute of Human Resources Management (MIHRM). Starbucks Malaysia has been named as Malaysia’s best employer at the Aon Hewitt Best Employers- Malaysia 2015 Awards, receiving the title - ‘Best of the Best’. Aon Hewitt Best Employers Award is deemed to be one of the most prestigious awards in recognizing companies with high employee engagement, compelling employer brand, effective leadership and high performance culture. In 2017, Starbucks Malaysia was recognized in the Restaurant and Fast Food category at the Putra Brand Awards. For more information, please visit the official site at www.starbucks.com.my or check out our Facebook page at http://www.facebook.com/StarbucksMalaysia/ and through the Starbucks Newsroom.
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About Starbucks》
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.
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