LG "About Life and All its Perfection"
Introducing LG ’5 Unique Picture-onWall SIGNATURE OLED W7 and Inverter NatureFresh Campaign at the LG Roadshow 2017
KUALA LUMPUR, 1 August 2017 LG Electronics (M) Sdn Bhd (LG) today announces its 2017 Roadshow at Pavilion Kuala Lumpur, featuring an introduction to LG's newly launched hrst in the world and in Malaysia Picture-on-Wall SIGNATURE OLED W7 and Inverter NatureFresh Campaign through LG’s latest Inverter Refrigerators. The roadshow reveals a wide range of world recognised and award-winning technologies such as LG SIGNATURE 4K OLED TV, Smart InstaViewTM Refrigerator, LG Smart Inverter Linear Refrigerators and TWINWashTM washing machine.
"LG takes pride in offering the best innovations to achieve world-renowned recognitions. With that, LG showcases its understanding in creating technologies that provide consumers beyond convenience and comfort products with improved innovations suited for next generation digital lifestyle, "said David Oh, Managing Director of LG Electronics (M) Sdn. Bhd. He added that the LG brand was honored with a stunning 21 CES Innovation Awards for 2017 across multiple categories including products from both Home Entertainment and Home Appliances and Air Solutions divisions.
LG’s Picture-on-Wall SIGNATURE OLED W7:
The ”Wallpaper" design is only possible with the uniquely efficient technology of the LG OLED display technology. The sleekest television set to complement your wall, the LG SIGNATURE OLED TV W7 adds a touch of sophistication to your living room while delivering unparalleled performance.
An award-winning TV, the LG SIGNATURE OLED TV W-series won more than 20 awards at the recent 2017 Consumer Electronics Show (CES), including the coveted CES Best of Innovation Award in its 77-inch class. Its Picture-on-Wall design, the LG SIGNATURE OLED TV W7 strips away unnecessary elements to emphasise the beauty of the screen alone, leaving just an ultra thin panel that is only 3.8mm thin in the 65-inch model The thinness enables the TV to be directly mounted on the wall with minimal gaps, using only four (4) magnetic brackets. The result is a TV that looks like a piece of art masterpiece.
Taking a step further to create a state-of-art home entertainment, the LG SIGNATURE OLED TV W7 offers the support of Dolby Atmos®, a world renown 360 degrees surround sound effect known widely in cinemas and production studios. Consumers can now bring this cinematic experience back to home comfort. Coupled with the support of widest range of HDR formats, including the premium HDR content mastered by Dolby VisionTM the LG SIGNATURE OLED TV W7 delivers an unrivaled viewing experience.
LG's OLED display technology is able to provide viewers with the perfect coloration with the perfect black. lts self-lighting pixels are unlike conventional TVs that require a back light These pixels can switch on and off easily, providing a pitch black background to enhance the displayed colored images. This provides a seamless expression that enables an infinite contrast ratio.
With that, LG incorporated both innovation and design as the reflection of consumer trends that leans towards durable and premium quality living. The OLED display technology is LG’s pride in presenting the next generation of TV format. This followed from an increased number of OLED display usage in various display screens such as monitors display, digital signage, and smartphones.
LG's Smart lnstzaViewTM and Inverter Linear Refrigerators:
The LG lnstaViewTM refrigerator is one of LG's premium Inverter Linear refrigerators. It comes with an improved accessibility with the invention of its special 33-inch tinted glass panel that allows you to see inside the easy-access door without letting the cold air out. Simply knock twice on the glass to illuminate the contents within. "Food grazing" is an experience which brings the convenience of seeing what's in the fridge without even opening the door, reducing cold air loss to help keep food fresher, longer. LG‘s Door-in-Door® with the ColdSaverTM Panel significantly reduces cold air loss by keeping it where it matters most -on the inside. More cold air means more peace of mind that food will stay fresher for longer.
LG Smart lnstaViewm also reduces up to 42 percent less fluctuation to maintain temperature of food, longer lasting freshness. Compared to regular inverter compressors that have a higher fluctuation of +1 degrees, the LG Smart lnstaViewTM inverter linear compressor lowers the fluctuation by half (+0.5 degrees). This enables food to stay fresher, for a longer period of time.
LG's 201 7 Roadshow features the Inverter Linear campaign which introduces the first-of-its-kind Malaysian Vegetable Orchestra performance by the Malaysian Buskers Club, using solely vegetables as instruments. This unique demonstration highlights the prolonged freshness of foods with the help of LG's Inverter Linear refrigerators and its Hygiene Fresh+TM filtration system. The Hygiene Fresh+TM feature eliminates contaminated air inside the refrigerator, and maintains the daily freshness of food for the whole family. LG’s Hygiene Fresh+TM acts like an interior air purification system that employs a multi-layer filter to help sterilise and remove bacteria, viruses, mold spores and odors from within the fridge.
The roadshow also features other notable products namely LG’s top-load and front-load washing machines, LG TWINWashTM LG Super UHD TV with Nano Cell technology, 4K monitors and gaming monitors. Head over to Pavilion Shopping Mall Kuala Lumpur from 1 August to 8 August 2017, to experience LG's newly introduced innovations. For more information about LG Electronics, visit
http://www.lg.com/ my.
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LG 2017 LG Roadshow
31 August 2017
Pavilion Kuala Lumpur, Bukit Bintang
AGENDA
TIME PROGRAMME>
10:00am: Media Registration
10.30am: Welcome note by Emcee
10:35am: Speech by Mr Patrick Seow, General Sales Manager, LG Malaysia 10:45am: W7 OLED Launch Demonstration
11:15am: OLED W7 Video Demonstration
11:30pm: LG Inverter NatureFresh Demonstration Video
11:45pm: Malaysian Vegetable Orchestra LIVE Performance 1 2:00pm Product Tour
12:20pm: Photo Opportunity
12:30pm: Lunch (Madam Kwan Restaurant/ Ends
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About LG Electronics, Inc.:
LG Electronics, inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 201 6 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units -Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 201 6 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company:
The LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart 1V technology. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-win~ ning 4K OLED TVs. ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com/my
About LG Electronics Home Appliance & Air Solution Company:
The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit mm.LG.com/my,
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