Donations used in fight against COVID-19 and in support of the needy during
Ramadan
Kuala Lumpur, 11 June 2020 – Beginning from the start of the Government initiated
Movement Control Order (MCO) up through the holy month of Ramadan, caring Malaysians were quick to respond to calls for help and contributed over RM1 million to back the fight against COVID-19 and support underprivileged communities as part of homegrown e-wallet Boost’s #BoostGotYou initiative.
A total of RM694,843.13 was donated to the Tabung COVID-19 by Boost fund to aid frontliners in the fight against the COVID-19 pandemic. The main disbursements were made to the Ministry of Health’s (MOH) Tabung COVID-19 and the National Disaster Management Agency (NADMA).
"It is very uplifting to see fellow Malaysians coming together during a time of crisis and it shows how the nation is ready to embrace digital technology as not only a new way of life, but also a means for doing good. The amount we’ve collected through Tabung COVID-19 by Boost helped MOH and NADMA in purchasing medicine, equipment and medical necessities to fight against the deadly virus. We are honoured for the opportunity to use our platform to serve our countrymen during this difficult time,” said Mohd Khairil Abdullah, CEO of Boost.
Tabung COVID-19 by Boost was the first of five (5) initiatives under the #BoostGotYou
campaign which was aimed at helping create a safe and comfortable experience for users staying at home during the MCO. Through other partnerships and in-app solutions, Boost users were able to access all their daily essentials like ordering food and groceries,paying bills and topping up their prepaid phone plans, staying entertained with streaming content as well as games, and protecting themselves through COVID-19 insurance coverage.
Apart from Tabung COVID-19 by Boost, throughout the 30 days of Ramadan, Boost also collected a total of RM479,000 for charity organisations through the successful 30 Hari 30 Amalan campaign. The Ramadan campaign was in line with the larger ongoing #DoGoodWithBoost initiative and this year’s donations increased by four times (4x) the amount from what was collected during the same Ramadan period last year.
During the holy month, Boost featured one charity each day on its social media channels and within the Boost app to raise awareness about the great work these organisations have been doing for the needy as well as vulnerable communities.
“A key contributing factor to the success of these two (2) donation drives was the simplicity of the process. Contributing to these causes and charitable organisations via Boost only takes a few simple screen taps, making it safe, easy and convenient to lend a hand and brighten up the lives of the underprivileged,” Khairil said.
“Boost is determined to drive more innovative solutions through its e-wallet that will help make contactless & cashless experience the safest and most convenient way to transact. We will continue to look for ways to disrupt the way cash is used to transact and increase efficiency in all types of industries.
“Following the COVID-19 pandemic, we believe that we will continue to see an upward trajectory in cashless payment adoption. We are hopeful that Malaysians will embrace this ‘new normal’ and adopt a digital lifestyle. As e-wallets gain traction, Boost will continue evolving from a payment platform into providing wider reaching digital financial services for all Malaysians paving the way for the nation’s digital transformation,” he concluded.
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Boost is a homegrown lifestyle e-wallet that aims to revolutionise the way consumers transact on a daily basis. Combining lifestyle needs and cutting-edge digital technology, Boost strives to make transactions easier, faster, more secure & overall a more rewarding experience for consumers.
Boost officially launched in January 2017 as a platform that digitised one of the telco’s core services - the way prepaid users top up their mobile credit. Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. As of end of May 2020, 7.5 million Boost users can now pay at over 165,000 merchant touchpoints nationwide.
Key features include:
✓ User rewards through BoostUP
✓ Savings for online shopping through CashUp
✓ Pay at UnionPay QR merchants in Malaysia
✓ Paying utility bills with partners such as Telekom Malaysia, Astro and Syabas
✓ Paying for on-street and gated parking
✓ Order roadside assistance and car maintenance services
✓ Booking and buying public transport rides on KLIA Ekspress, KTM intercity, EzCab, CatchThatBus and Firefly
✓ Cashless donations to several organizations #DoGoodwithBoost
✓ Buying and gifting digital vouchers for online merchants, F&B outlets, entertainment, health & beauty
✓ Splitting bills through unique feature “Go Dutch”
✓ Buying prepaid top up
✓ Free money transfers
✓ Food Delivery through DeliverEat, dahmakan and eatigo
Android users can download Boost from the Play Store while iOS users can download from the App Store.
For more information, check out the website at https://www.myboost.com.my/ or follow Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram
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