UNIQLO Celebrates 40th Anniversary with the Launch of 2024 Fall/Winter Collection "Timeless Tones"

Elevated timeless appeal blending classic styles with modern twists

August 15, 2024, Kuala Lumpur – Global apparel retailer UNIQLO today introduced its 2024 Fall/Winter LifeWear collection at Blossom A GlassMansion, commemorating the company’s 40th anniversary. Centered around the theme of “Timeless Tones”, this season’s collection reimagines LifeWear basics with inspiration drawn from the unique styles of historic capitals like Edinburgh and Stockholm. 

This season's collection explores how LifeWear essentials seamlessly blend into fresh fashion hues. Inspired by the distinct elements of two historic capitals and vibrant college towns, Edinburgh and Stockholm, the collection combines classic styles with modern designs.

From Edinburgh’s local mix of patterns and materials to Stockholm's contemporary tonal styles, each city’s unique personality influenced the latest designs, creating timeless pieces that will be favourites for years to come.

Attendees were invited to a Nordic-inspired setting, showcasing an exclusive preview of the “Timeless Tones” collection. This collection represents a fresh approach to LifeWear, featuring timeless classics reimagined with modern twists.

Sophisticated colours, styling, and innovative materials, all applied to traditional items, showcase effortless elegance and easy layering.

Every piece in the classic LifeWear collection is designed with new silhouettes and sophisticated styling, harmonising versatility, and diversity throughout the Fall/Winter season.

The latest 2024 Fall/Winter LifeWear collection showcased an array of local assortments tailored to enhance the unique modest eccentricity of the local fashion scene.

UNIQLO has curated special styling, pairing AIRism with LifeWear to create styles that suit Malaysia’s warm and tropical climate.

With the inclusion of versatile pieces like the AIRism Sleeveless High Neck Cut, alongside materials like Rayon and UV Cut, the collection seamlessly integrates the LifeWear concept into the Malaysian lifestyle, offering both comfort and practicality.

Since its inception in 1984 and over the years, UNIQLO’s classic items have evolved to offer lighter fits, increased comfort, and enhanced functionality through innovative materials. 

Signature fabrics like PUFFTECH and HEATTECH continue to advance, providing optimal warmth and softness. PUFFTECH is the lightest and warmest ever UNIQLO yarn developed in today's innovative fiber technology with unique functional wadding. 

Celebrating four decades of history, attendees explored UNIQLO’s growth and development over the past 40 years through illustrations and photographs featured in a Sugoroku game.

While globally introduced products are well received in various markets, UNIQLO equally prioritises the local voices of customers through collaboration with local stakeholders to strengthen community support for its sustainability pillars. 

UNIQLO’s 2024 Fall/Winter collection will be available in all UNIQLO stores and online. For more information about UNIQLO’s 2024 Fall/Winter Collection, please visit https://www.uniqlo.com/my/en/contents/feature/lifewear-collection/.

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About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer. 

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.